Tie Dye (Batik)

비욘더마운틴컬렉션을 위한 우리만의 "Batik"(Tie Dye) 컬러와 패턴을 만들기 위해 본사 앞마당과 뒷마당에 컬러랩이 생겼습니다.
1970년대의 컬러에서 영감을 받았고
현재의 기술력으로 장인의 기술을 컴퓨터 그래픽으로 담아 냈습니다
그것은 우리 모두에게흥미롭고 도전적인 새로운 패턴디자인 방식이었습니다

The classic Batik patterns of twists and spirals were not the only point of inspiration as we found a deeper connection to the hippie spirit of the 70's generation.

We desired to embrace the positive values of peace, freedom and creativity, the corner stones of hippie philosophy.

With inspiration in tow we set out to purchase the dyes, tubs for color bathing and some enormous white sheets.

We dyed the sheets on the patio, mixing colors to create different shaded spots and splashes on the wet, crumpled fabric.

After a very long drying and ironing session the sheets were brought to our photo lab to be digitized for further color tweaking

and to easily integrate them into our digital design processes.

Our greatest challenge was to match the tie-dye patterns.

Four different producers developed countless versions and painstakingly weeded out the best from the rest before finally settling on the selection for Beyond The Mountains.